The importance of online listings

Why are listings for your business so important? In our last blog, (9/11/23) the 5 things businesses can do now to improve their branding was covered. This week we explain in more detail why one of these steps, getting listings online, is so important. 

Listings are online summaries of essential information for your business. They serve as a powerful tool to help customers find you online and in real life. It is also an important step in your SEO (Search Engine Optimization) success. 

The four essential pieces of information that should be included in business listings are:

  • Name
  • Address
  • Phone number
  • Website

You can also include other information, such as hours of operation, on  websites that it’s an option. Consumers are often looking for when they can go to your brick and mortar store. If you are an online only business, it is still important to provide your hours, even if it is simply listed as 24 hours.

Listings serve as a powerful tool to help customers find you online and in real life.

Business listings are effective if they are accurate and present on multiple sources. Accuracy means that the information is correct and CONSISTENT across all potential sources. Presence means that the listing is available on as many sources as possible. These are specific to your industry. 

Listings are important because they help customers find your business. They also help you build your online reputation and attract more customers.

To create effective business listings, you should:

  • Make sure your NAPW (name, address, phone number, and website) is accurate and consistent across all sources.
  • Include other relevant information, such as hours of operation.
  • Claim and manage your listings on all major search engines and directories.
  • Encourage customers to leave reviews on your listings.

By following these tips, you can create business listings that will help you attract more customers and grow your business. Click here for an afforable AI program that does the work for you!